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Based on 39 analysts
Target prices reflect the market consensus (mean/high/low), not individual research firms. 60 actions collected · 60 in the last 12 months.
Auto-generated summary combining US and Korean research and earnings · not investment advice
Apple's (AAPL) consensus target price is $323.86, which is above the current price of $312.06, and the majority of 38 analysts have issued a 'Buy' rating. Analyst opinions are mixed, with Rothschild & Co. upgrading to 'Buy', while Jefferies downgraded to 'Underweight' and China Renaissance downgraded to 'Hold'. Recent quarterly revenue and EPS have shown consistent performance.
Divergence: While many brokerages maintain 'Buy' or 'Overweight', some downgrade to 'Underweight' or maintain 'Neutral', leading to mixed analyst opinions.
| Date | Firm | Analyst | Action | Rating change | Price target | Report |
|---|---|---|---|---|---|---|
| 2026. 09. 18. | B of A Securities | — | Maintain | Buy → Buy | — | B of A Securities: Buy |
| 2026. 09. 10. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 09. 10. | Rosenblatt | — | Maintain | Neutral → Neutral | — | Rosenblatt: Neutral |
| 2026. 09. 10. | B of A Securities | — | Maintain | Buy → Buy | — | B of A Securities: Buy |
| 2026. 09. 09. | HSBC | — | Maintain | Buy → Buy | — | HSBC: Buy |
| 2026. 09. 08. | Needham | — | Maintain | Hold → Hold | — | Needham: Hold |
| 2026. 09. 03. | Morgan Stanley | — | Maintain | Overweight → Overweight | — | Morgan Stanley: Overweight |
| 2026. 09. 03. | DA Davidson | — | Maintain | Neutral → Neutral | — | DA Davidson: Neutral |
| 2026. 09. 01. | Rosenblatt | — | Maintain | Neutral → Neutral | — | Rosenblatt: Neutral |
| 2026. 08. 18. | Rothschild & Co | — | Upgrade | Neutral → Buy | — | Rothschild & Co: Neutral → Buy |
| 2026. 08. 10. | Jefferies | — | Downgrade | Hold → Underperform | — | Jefferies: Hold → Underperform |
| 2026. 08. 04. | China Renaissance | — | Downgrade | Buy → Hold | — | China Renaissance: Buy → Hold |
| 2026. 08. 01. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2026. 08. 01. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 08. 01. | DA Davidson | — | Maintain | Neutral → Neutral | — | DA Davidson: Neutral |
| 2026. 08. 01. | Wells Fargo | — | Maintain | Overweight → Overweight | — | Wells Fargo: Overweight |
| 2026. 07. 31. | Needham | — | Maintain | Hold → Hold | — | Needham: Hold |
| 2026. 07. 31. | Rosenblatt | — | Maintain | Neutral → Neutral | — | Rosenblatt: Neutral |
| 2026. 07. 31. | Barclays | — | Maintain | Underweight → Underweight | — | Barclays: Underweight |
| 2026. 07. 31. | Goldman Sachs | — | Maintain | Buy → Buy | — | Goldman Sachs: Buy |
| 2026. 07. 31. | Morgan Stanley | — | Maintain | Overweight → Overweight | — | Morgan Stanley: Overweight |
| 2026. 07. 31. | Baird | — | Maintain | Outperform → Outperform | — | Baird: Outperform |
| 2026. 07. 31. | Argus Research | — | Maintain | Buy → Buy | — | Argus Research: Buy |
| 2026. 07. 24. | Morgan Stanley | — | Maintain | Overweight → Overweight | — | Morgan Stanley: Overweight |
| 2026. 07. 18. | HSBC | — | Upgrade | Hold → Buy | — | HSBC: Hold → Buy |
| 2026. 07. 16. | Bernstein | — | Maintain | Buy → Buy | — | Bernstein: Buy |
| 2026. 07. 14. | Keybanc | — | Downgrade | Sector Weight → Underweight | — | Keybanc: Sector Weight → Underweight |
| 2026. 07. 14. | Citigroup | — | Maintain | Buy → Buy | — | Citigroup: Buy |
| 2026. 06. 26. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 06. 26. | Evercore ISI Group | — | Maintain | Outperform → Outperform | — | Evercore ISI Group: Outperform |
| 2026. 06. 22. | KGI Securities | — | Downgrade | Outperform → Hold | — | KGI Securities: Outperform → Hold |
| 2026. 06. 19. | B of A Securities | — | Maintain | Buy → Buy | — | B of A Securities: Buy |
| 2026. 06. 09. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 06. 09. | Maxim Group | — | Maintain | Buy → Buy | — | Maxim Group: Buy |
| 2026. 06. 09. | Rosenblatt | — | Maintain | Neutral → Neutral | — | Rosenblatt: Neutral |
| 2026. 06. 09. | Morgan Stanley | — | Maintain | Overweight → Overweight | — | Morgan Stanley: Overweight |
| 2026. 06. 09. | Needham | — | Maintain | Hold → Hold | — | Needham: Hold |
| 2026. 06. 05. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 05. 27. | B of A Securities | — | Maintain | Buy → Buy | — | B of A Securities: Buy |
| 2026. 05. 15. | Tigress Financial | — | Maintain | Strong Buy → Strong Buy | — | Tigress Financial: Strong Buy |
| 2026. 05. 14. | Evercore ISI Group | — | Maintain | Outperform → Outperform | — | Evercore ISI Group: Outperform |
| 2026. 05. 08. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 05. 02. | UBS | — | Maintain | Neutral → Neutral | — | UBS: Neutral |
| 2026. 05. 02. | Maxim Group | — | Maintain | Buy → Buy | — | Maxim Group: Buy |
| 2026. 05. 02. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 05. 02. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 05. 02. | Barclays | — | Maintain | Underweight → Underweight | — | Barclays: Underweight |
| 2026. 05. 01. | Wells Fargo | — | Maintain | Overweight → Overweight | — | Wells Fargo: Overweight |
| 2026. 05. 01. | DA Davidson | — | Maintain | Neutral → Neutral | — | DA Davidson: Neutral |
| 2026. 05. 01. | Rosenblatt | — | Maintain | Neutral → Neutral | — | Rosenblatt: Neutral |
| 2026. 05. 01. | Morgan Stanley | — | Maintain | Overweight → Overweight | — | Morgan Stanley: Overweight |
| 2026. 05. 01. | Needham | — | Maintain | Hold → Hold | — | Needham: Hold |
| 2026. 04. 28. | UBS | — | Maintain | Neutral → Neutral | — | UBS: Neutral |
| 2026. 04. 21. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 04. 21. | Rosenblatt | — | Maintain | Neutral → Neutral | — | Rosenblatt: Neutral |
| 2026. 04. 17. | BNP Paribas | — | Upgrade | Neutral → Outperform | — | BNP Paribas: Neutral → Outperform |
| 2026. 04. 14. | B of A Securities | — | Maintain | Buy → Buy | — | B of A Securities: Buy |
| 2026. 03. 31. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 03. 27. | Wedbush | — | Maintain | Outperform → Outperform | — | Wedbush: Outperform |
| 2026. 03. 24. | Morgan Stanley | — | Maintain | Overweight → Overweight | — | Morgan Stanley: Overweight |