Yelp Inc.는 미국 및 전 세계적으로 소비자와 지역 업체를 연결하는 플랫폼을 운영합니다. 이 플랫폼은 레스토랑, 쇼핑, 뷰티 및 피트니스, 건강 등 다양한 카테고리를 아우르며, 주택, 지역 서비스, 자동차, 전문 서비스, 반려동물, 이벤트, 부동산, 금융 서비스 등도 포함합니다. 기업에 무료 및 유료 광고 상품을 제공하며, 여기에는 클릭당 비용(CPC) 광고, 다중 지점 광고 상품, RepairPal 네트워크, 업체 목록 페이지 등이 포함됩니다. 또한 회사는 광고주가 새로운 메뉴 항목 및 특별 할인과 같은 신규 상품을 홍보하고 고객에게 사업 업데이트를 전달할 수 있는 채널을 제공하는 Yelp Connect를 비롯하여, 소비자가
Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. Its platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. It provides free and paid advertising products to businesses, which include cost-per-click advertising and multi-location Ad products, RepairPal network, and business listing pages. The company also offers Yelp Connect that provides advertisers with a channel to market new offerings, such as new menu items and specials, and communicate business updates to customers; Yelp Guaranteed that provides limited coverage to consumers who hire a yelp guaranteed business through request-a-quote in the event; Nearby Jobs solutions; Yelp Guest Manager, a subscription-based suite of front-of-house management tools for restaurants, nightlife, and certain other venues, which include online reservations, a waitlist management solution, as well as through hostless kiosks, and seating and server rotation management tools; Yelp Fusion Insights program that offers business owners local analytics and insights; and Yelp Fusion, which offers free access to basic information through publicly available APIs and paid access to content and data for consumer-facing enterprise use. In addition, it provides content licensing and consumer-interactive tools. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website and business app, as well as non-advertising partner arrangements. It has partnership with DOORDASH to provide consumers with a service to place food orders for pickup and delivery. The company was formerly known as Yelp! Inc. and changed its name to Yelp Inc. in November 2005. Yelp Inc. was incorporated in 2004 and is based in San Francisco, California.
